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google 现有新名字:Topeka

已有 4729 次阅读 2010-4-2 09:53 |个人分类:新闻评述|系统分类:博客资讯| google, 谷歌

Google 的愚人节:
 
 周四Google国际主站(Google.com)改名为Topeka(托皮卡),Google在其官方博客上称,此举是为了感谢堪萨斯州此前将首府Topeka市将名字改为Google。
 
为了感谢堪萨斯州对Google的厚爱,Google公司在4月1日淩晨1时宣布,Google正式更名为Topeka。声明由Topeka公司CEO和主席Eric Schmidt亲笔执写。
 
 Topeka市改名的决定在3月1日的市议会会议上已经获得批准,Topeka市的市长Bill Bunten宣布,在整个三月份Topeka不叫Topeka,改称Google。
不信,点击这个链接google news看看是真是假:http://news.google.com/newsrls=ig&hl=en&sa=N&tab=ln&q=
 
 
A different kind of company name
4/01/2010 12:01:00 AM
Early last month the mayor of Topeka, Kansas stunned the world by announcing that his city was changing its name to Google. We’ve been wondering ever since how best to honor that moving gesture. Today we are pleased to announce that as of 1AM (Central Daylight Time) April 1st, Google has officially changed our name to Topeka.
 
 
We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains.
 
In fact, Topeka Google Mayor Bill Bunten expressed it best: “Don’t be fooled. Even Google recognizes that all roads lead to Kansas, not just yellow brick ones.”
 
For 150 years, its fortuitous location at the confluence of the Kansas River and the Oregon Trail has made the city formerly known as Topeka a key jumping-off point to the new world of the West, just as for 150 months the company formerly known as Google has been a key jumping-off point to the new world of the web. When in 1858 a crucial bridge built across the Kansas River was destroyed by flooding mere months later, it was promptly rebuilt — and we too are accustomed to releasing 2.0 versions of software after stormy feedback on our ‘beta’ releases. And just as the town's nickname is "Top City," and the word “topeka” itself derives from a term used by the Kansa and Ioway tribes to refer to “a good place to dig for potatoes,” we’d like to think that our website is one of the web's top places to dig for information.
 
In the early 20th century, the former Topeka enjoyed a remarkable run of political prominence, gracing the nation with Margaret Hill McCarter, the first woman to address a national political convention (1920, Republican); Charles Curtis, the only Native American ever to serve as vice president (’29 to ‘33, under Herbert Hoover); Carrie Nation, leader of the old temperance movement (and wielder of American history’s most famous hatchet); and, most important, Alfred E. Neuman, arguably the most influential figure to an entire generation of Americans. We couldn’t be happier to add our own chapter to this storied history.
 
A change this dramatic won’t happen without consequences, perhaps even some disruptions. Here are a few of the thorny issues that we hope everyone in the broader Topeka community will bear in mind as we begin one of the most important transitions in our company’s history:
 
Correspondence to both our corporate headquarters and offices around the world should now be addressed to Topeka Inc., but otherwise can be addressed normally. Google employees once known as “Googlers” should now be referred to as either “Topekers” or “Topekans,” depending on the result of a board meeting that’s ongoing at this hour. Whatever the outcome, the conclusion is clear: we aren’t in Google anymore. Our new product names will take some getting used to. For instance, we’ll have to assure users of Topeka News and Topeka Maps that these services will continue to offer news and local information from across the globe. Topeka Talk, similarly, is an instant messaging product, not, say, a folksy midwestern morning show. And Project Virgle, our co-venture with Richard Branson and Virgin to launch the first permanent human colony on Mars, will henceforth be known as Project Vireka. We don’t really know what to tell Oliver Google Kai’s parents, except that, if you ask us, Oliver Topeka Kai would be a charming name for their little boy. As our lawyers remind us, branded product names can achieve such popularity as to risk losing their trademark status (see cellophane, zippers, trampolines, et al). So we hope all of you will do your best to remember our new name’s proper usage: Finally, we want to be clear that this initiative is a one-shot deal that will have no bearing on which municipalities are chosen to participate in our experimental ultra-high-speed broadband project, to which Google, Kansas has been just one of many communities to apply.
 
Posted by Eric Schmidt, Chairman and Chief Executive Officer, Topeka Inc.
此前CNN  刊载的堪萨斯首府Topeka改名为Google的消息:
Topeka 'renames' itself 'Google, Kansas'
By John D. Sutter, CNN
March 2, 2010 -- Updated 2115 GMT (0515 HKT)
A CNN photo illustration welcomes travelers to Topeka, which changed its name temporarily to attract a Google project.
 
 


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