作者:Kaba, B (Kaba, Bangaly)^{[ 1 ]} ; Toure, B (Toure, Bakary)^{[ 1 ]}

According to many studies, social network sites (SNS) have become some of the most popular online destinations. It has been pointed out that very little is known about the psychosocial variables that predict people's use of these websites. In this article, our general objective is to understand behavioral intentions to use SNS employing the well-known unified theory of acceptance and use of technology (UTAUT), which has been validated in a number of studies. Data were collected through a questionnaire survey from a final sample of 1,039 social networking website users in Africa. We have shown that there are contexts, such as the African context, in which the UTAUT does not hold up. Explanations are provided to support the findings.

KeyWords Plus:STRUCTURAL EQUATION MODELS; ACCEPTANCE MODEL; UNIFIED THEORY; ATTITUDES; USAGE; PERSPECTIVE; INTERNET;CAUTION; GENDER; ISSUES

通讯作者地址: Kaba, B (通讯作者)

地址:

电子邮件地址:kbangaly@hotmail.com; bstoure@yahoo.fr

WILEY-BLACKWELL, 111 RIVER ST, HOBOKEN 07030-5774, NJ USA

研究方向:Computer Science; Information Science & Library Science

Web of Science 类别:Computer Science, Information Systems; Information Science & Library Science

文献类型:Article

语种:English

入藏号: WOS:000339066500010

ISSN: 2330-1635

eISSN: 2330-1643