On 1 April 1957, the respected BBC news show Panorama announced
that thanks to a very mild winter and the virtual elimination of the
dreaded spaghetti weevil, Swiss farmers were enjoying a bumper spaghetti
crop. It accompanied this announcement with footage of Swiss peasants
pulling strands of spaghetti down from trees. Huge numbers of viewers
were taken in. Many called the BBC wanting to know how they could grow
their own spaghetti tree. To this the BBC diplomatically replied, "place
a sprig of spaghetti in a tin of tomato sauce and hope for the best."
In 1962 there was only one tv channel in Sweden, and it broadcast in
black and white. But on 1 April 1962, the station's technical expert,
Kjell Stensson, appeared on the news to announce that, thanks to a new
technology, viewers could convert their existing sets to display color
reception. All they had to do was pull a nylon stocking over their tv
screen. Stensson proceeded to demonstrate the process. Thousands of
people were taken in. Regular color broadcasts only commenced in Sweden
on April 1, 1970.
The Taco Bell Corporation took out a full-page ad that appeared in six
major newspapers on 1 April 1996, announcing it had bought the Liberty
Bell and was renaming it the Taco Liberty Bell. Hundreds of outraged
citizens called the National Historic Park in Philadelphia where the
bell was housed to express their anger. Their nerves were only calmed
when Taco Bell revealed, a few hours later, that it was all a practical
joke. The best line of the day came when White House press secretary
Mike McCurry was asked about the sale. Thinking on his feet, he
responded that the Lincoln Memorial had also been sold. It would now be
known, he said, as the Ford Lincoln Mercury Memorial.
The April 1998 issue of the New Mexicans for Science and Reason
newsletter contained an article claiming that the Alabama state
legislature had voted to change the value of the mathematical constant
pi from 3.14159 to the 'Biblical value' of 3.0. Soon the article made
its way onto the internet, and then it rapidly spread around the world,
forwarded by email. It only became apparent how far the article had
spread when the Alabama legislature began receiving hundreds of calls
from people protesting the legislation. The original article, which was
intended as a parody of legislative attempts to circumscribe the
teaching of evolution, was written by physicist Mark Boslough.
Burger King published a full page advertisement in the April 1st edition of USA Today
announcing the introduction of a new item to their menu: a "Left-Handed
Whopper" specially designed for the 32 million left-handed Americans.
According to the advertisement, the new whopper included the same
ingredients as the original Whopper (lettuce, tomato, hamburger patty,
etc.), but all the condiments were rotated 180 degrees for the benefit
of their left-handed customers. The following day Burger King issued a
follow-up release revealing that although the Left-Handed Whopper was a
hoax, thousands of customers had gone into restaurants to request the
new sandwich. Simultaneously, according to the press release, "many
others requested their own 'right handed' version."
On 1 April 2008, the BBC announced that camera crews filming near the Antarctic for its natural history series Miracles of Evolution had captured footage of Adélie penguins taking to the air. It even offered a video clip
of these flying penguins, which became one of the most viewed videos on
the internet. Presenter Terry Jones explained that, instead of
huddling together to endure the Antarctic winter, these penguins took to
the air and flew thousands of miles to the rainforests of South America
where they "spend the winter basking in the tropical sun." A follow-up video explained how the BBC created the special effects of the flying penguins.
1950:
Motorists driving along the scenic Rim of the World highway near Lake
Arrowhead in Southern California discovered that the pine and cedar
trees lining the road had all grown oranges overnight. The
transformation was the work of the residents of the nearby town of
Skyforest, led by the cartoonist Frank Adams. They had crept out during
the night and strung 50,000 oranges in the trees along a one-mile
section of the highway. The fruit was left over from the recent National
Orange Show in San Bernardino.
1980:
The BBC reported that Big Ben, in order to keep up with the times, was
going to be given a digital readout. The announcement received a huge
response from listeners shocked and angered by the proposed change. The
BBC Japanese service also announced that the clock hands would be sold
to the first four listeners to contact them. One Japanese seaman in the
mid-Atlantic immediately radioed in a bid.
1965:Politiken, a Copenhagen newspaper, reported that the
Danish parliament had passed a new law requiring all dogs to be painted
white. The purpose of this, it explained, was to increase road safety
by allowing dogs to be seen more easily at night.
2004: National Public Radio's All Things Considered
announced that the post office had begun a new 'portable zip codes'
program. This program, inspired by an FCC ruling that allowed phone
users to take their phone number with them when they moved, would allow
people to also take their zip code with them when they moved, no matter
where they moved to. It was hoped that with this new program zip codes
would come to symbolize "a citizen's place in the demographic, rather
than geographic, landscape." Assistant Postmaster General Lester
Crandall was quoted as saying, "Every year millions of Americans are on
the go: People who must relocate for work or other reasons. Those people
may have been quite attached to their original homes or an adopted town
or city of residence. For them this innovative measure will serve as an
umbilical cord to the place they love best."
On April 1, 1998 the homepage of the Massachusetts Institute of
Technology announced some startling news: the prestigious university was
to be sold to Walt Disney Co. for $6.9 billion. A photograph of the
university's famous dome outfitted with a pair of mouse ears accompanied
the news. The press release
explained that the university was to be dismantled and transported to
Orlando where new schools would be added to the campus including the
School of Imagineering, the Scrooge McDuck School of Management, and the
Donald Duck Department of Linguistics. The fact that the announcement
appeared on MIT's homepage added official credibility to it. But in
fact, the announcement was the work of students who had hacked into the
school's central server and replaced the school's real web page with a
phony one.
In 1988 the Soviet newspaper Izvestia reported that the
world-renowned Argentine soccer star Diego Maradona was in negotiations
to join Spartak Moscow. The Spartaks were to pay him $6 million to play
on their struggling team. Izvestia later admitted that the story was an April Fool's day joke, but only after the news was disseminated by the Associated Press,
which then had to publish a red-faced retraction. The AP had believed
the story because it was the first time in modern memory that a Soviet
newspaper had published an April Fool's day hoax. The sudden display of
humor was attributed to Mikhail Gorbachev's policy of glasnost, or
openness.
In 2000 The Independent
reported that Florida researchers had developed a Viagra-like pill to
treat sexually frustrated pets, including hamsters. Veterinarians were
said to have greeted the news with derision, but the article pointed out
that there are few things as sad as a pet suffering from feelings of
sexual inadequacy, noting that "It's not unknown for a guinea pig to sit
in its cage thinking, 'I haven't had sex for months. Am I so
unattractive?'." Owners were instructed to simply grind the pills up and
sprinkle them in the pet's food. Laying some newspaper down on the
floor once the pills began to take effect was also advised. The pills
were to be marketed under the brand name Feralmone.