读《Predictive Analytics》

已有 3900 次阅读 2017-2-3 17:28 |个人分类:书后感|系统分类:科研笔记

Eric Siegel. Predictive Analytics: thePower to Predict Who will Click, Buy, Lie, or Die. Hoboken, NJ, USA: John Wiley& Sons, 2013.

[中文版][]埃里克·西格尔著. 大数据预测:告诉你谁会点击、购买、死去或撒谎. 周昕译. 北京:中信出版社,2014.(从学院图书资料室获得)






TargetingDirect Marketing: 精准营销

BenjaminFranklin forgot to include it when he proclaimed, “Nothing can be said to becertain, except death and taxes.” P22

Hereceived his answer form the investor: “Go for it!” This meant there wasnothing to prevent moving forward.

Rollercoaster: 公园中的过山车.

Anarrow focus is key to the success of many businesses, but Elder Research’sadvantage is quite the opposite: its diversity. P35

Thesystem informs what factors drive employee attrition, empowering managers todevelop more robust strategies to retain their staffs in order to reduce costsand maintain business continuity.

Philosophicalconundrum: 哲学难题P57.

Thecompany’s purposes are altruistic. (P65).Altruistic: feelings and behavior that show a desire to help other people and alack of selfishness.

Geniusis one percent inspiration, ninety-nine percent perspiration. ---Thomas Edison.P73.

Themass migration of online applications from your desktop up into the cloud (akasoftware as a service) make even more of your computer use recordable byorganizations. P75.

Ananalysis of bank data of suspected terrorists revealed a propensity to not holda life insurance policy. P85. Propensity: a strong natural tendency to dosomething.

Inthis way, data scientists have it easier with PA. It just needs to work;prediction trumps explanation. P90.

Ourthinking is malleable---people readily find underlying theories to explain justabout everything. P91.

Karriewas, after all, advising Eric within a more erudite field of research, social computing, the examination ofhuman social behavior within a computer science framework. People’s behaviorsare observed on computer networks, and computation serves to analyze thatbehavior. You can think of it as electronicsociology. P99

Hedgingthese bushes follows the principle known as Occam’s razor: Seek the simplestexplanation for the data available. P128.

Inthis way, Jeopardy! Reflects a general principle of life and business: You neednot do everything well; select the tasks at which you excel. P176.



Forexample, employees with higher salaries, more raises, and increased performanceratings quit less. (P48). 此句中的“performance”在薪酬管理领域应翻译成“绩效”,而不是中文版中的“表现”。看来该翻译者不具有人力资源管理背景。



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