这个五一假期，大家都去哪儿旅游了？

2023年以来，很多国内景点非常火爆，比如西安的大唐不夜城、洛阳的清明上河园；更有淄博的小烧烤、尔滨的锅包肉值得奔赴品尝……景点的火爆反映了旅游业在疫情后的快速恢复和人们对旅游体验的新需求，同时也显示了社交媒体在旅游推广中的重要作用，以及地方政府和旅游行业在创新营销策略方面的努力。

本期刊·见栏目，为您介绍酒店、休闲、体育和旅游领域期刊Journal of Travel & Tourism Marketing，与您一同探索经济消费新需求。除了对期刊详尽的介绍外，还向您介绍刊内中国作者高被引文章和中国作者高阅读量文章：

• COVID-19大流行对游客心理需求的影响：对旅游业的启示

• 社交媒体旅游图片如何影响目的地态度？从社交比较和嫉妒心理的角度出发

• 非人类导游怎么样？人工智能导游的着装和交谈风格对消费者继续使用它们的影响

• 旅游直播是一把双刃剑吗？在线流体验对旅行意向的矛盾影

  

Journal of Travel & Tourism Marketing是一份致力于旅游领域学术交流与知识更新的专业研究期刊。它为全球旅游行业的研究人员和从业者提供了一个宝贵的平台，以便他们能够分享见解、讨论趋势，并紧跟这一快速变化领域的最新进展。期刊热忱欢迎涉及市场营销管理策略、实用研究案例、关键议题的深入分析、旅游营销领域的创新技术与方法，以及商业和政府政策对旅游营销影响的相关稿件。

期刊已被SSCI, Scopus, EBSCO, CABI, LexisNexis, CIRET, ABI等数据库收录。

影响因子

根据JCR显示，Journal of Travel & Tourism Marketing在

酒店、休闲、体育和旅游排名16/58

CiteScore

根据Scopus显示, Journal of Travel & Tourism Marketing的

• CiteScore（2022）为14.9

• CiteScoreTracker（2023）为13.4

• 在商业、管理和会计：市场营销领域排名10/203

• 在商业、管理和会计：旅游、休闲与酒店管理领域排名9/141

中国科学院分区

根据中国科学院期刊分区表(升级版)显示：

大类：管理学2区

小类：酒店、休闲、体育与旅游2区

编辑团队

Journal of Travel & Tourism Marketing的主编由来自香港理工大学酒店及旅游业管理学院的院长田桂成教授担任，由各国学者组成编委团队。

主编介绍

田桂成 教授

香港理工大学酒店及旅游业管理学院院长

作者分布

根据JCR显示，近三年在Journal of Travel & Tourism Marketing发文的国家中，发文前三的国家分别是中国、美国、韩国。

近三年，在Journal of Travel & Tourism Marketing发文的全球高校和科研机构中，发文数量排名前三位的是：香港理工大学、韩国世宗大学、中山大学。

中国作者高被引文章

COVID-19 大流行对游客心理需求的影响：对旅游业的启示

作者：Catherine Cheung et al.

作者所属机构：香港理工大学酒店及旅游管理学院

文章摘要：

This study aims to explore the psychological needs and satisfaction of Chinese, Japanese, and Korean tourists across three phases (i.e. before, during and perceived aftermath) of the COVID-19 pandemic. It fulfilled the theoretical extension of the Existence, Relatedness and Growth (ERG) theory to identify the basic psychological needs of the tourists in a pandemic situation. In-depth interviews, findings confirmed ERG processes of Satisfaction-Progression, Frustration-Regression, and Simple-Frustration. Nevertheless, the predominant psychological needs of tourists were different in each phase. The study contributes to a better understanding of post-pandemic needs of the tourists and is useful in redesigning travel experiences.

中国作者高阅读量文章

社交媒体旅游图片如何影响目的地态度？从社交比较和嫉妒心理的角度出发

作者：Jia Xu, Yi Wang & Yangyang Jiang

作者所属机构：宁波诺丁汉大学

文章摘要：

This study focused on the impact of attractive travel selfies on potential travelers, especially when they have a positive self presentation intention. The study is based on social comparison theory and found that positive self presentation intentions motivate people to engage in upward body comparisons. If the upward body comparison led to self-image concerns among potential travelers, their perceptions of both benign and malicious envy were enhanced. When self-image concerns were absent, only benign envy perceptions were increased. Our research confirms that the physical attractiveness of tourists’ selfies on social media has an impact on destination marketing effectiveness.

非人类导游怎么样？人工智能导游的着装和交谈风格对消费者继续使用它们的影响

作者：Yuchen Wang, Mengmeng Song, Rui Guo & Yucong Duan

作者所属机构：海南大学国际旅游与公共管理学院

文章摘要：

Based on the cognitive fit theory, this study constructs a model to examine the impact mechanism of AI tour guides’ visual and linguistic cues on consumers’ intentions to continue using them. Two experiments are conducted to validate this model. The results showed that when an AI tour guide is dressed formally and informally, a competent and warm conversational style, respectively, enhances consumers’ intention to continue using them. Identity identification and para-social interaction play partial mediating roles and jointly play a chain-mediating role in the above relationships. Additionally, this study also examines the role of conversational form (text vs. voice).

旅游直播是一把双刃剑吗？在线流体验对旅行意向的矛盾影响

作者：Qihua Liu, Liyang Xu, Wenting Feng, Jingyi Zhou & Yiran Li

作者所属机构：海南大学国际商学院

文章摘要：

This study used a mixed method to investigate the dual effects of the flow experience provided by tourism live streaming (TLS) on tourists’ travel intentions and how such effects vary across different types of destinations. The results reveal that, in contrast to managers’ predictions, while flow experience from TLS may boost offline travel through inspiration, it can also increase tourists’ concern for substitutability and thereby reduce their travel intentions. Live streamers’ expertise positively moderates the positive effect of flow experience on inspiration. Furthermore, the negative impacts are more salient in highly reputable cultural destinations and natural destinations with limited reputation.

审稿周期

• 从提交稿件到获取初审意见，平均需要2天

• 获取首个同行评审决定，平均需要42天

• 稿件一旦接受后，在线出版平均需要12天

点击了解期刊Journal of Travel & Tourism Marketing