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【揭】2012年伦敦奥林匹克设计

已有 5373 次阅读 2009-4-21 15:26 |个人分类:未分类|系统分类:海外观察|关键词:奥林匹克,设计| 设计, 奥林匹克

London 2012 Olympic Games

 

At all times Designhive were extremely helpful in their approach to the project, and always provided a high level of attention to detail, being flexible in incorporating the many changes and modifications required by the London 2012 Bid Team, to produce the best possible end result – which we believe speak for themselves. Chris Stanley, Project Manager, London 2012

London’s iconic locations were transformed into images filled with stadiums, grandstands, crowds, fields of play and London 2012 branding. These represented a believable image of how London would be able to deliver the 2012 Olympic Games.

We were then re-approached to produce a series of stills and animated stills showing the stadium during the Games and in Legacy Mode were created to in an effort to communicate one of the bid's prominent differentiators for the press launch prior to the final decision made in Singapore.

We are very proud that these evocative images of the sporting venues captured the imagination of the media and consolidated London's position as a forerunner in the bid to host the 2012 Olympic Games.

Imagery for the sporting events around the country, not the Olympic park, but there was so much work and due to their limited budget, we invested £45k worth of chargeable time and became an official Olympic Bid Supporter. Because of this new status, we were thrilled to be invited to attend the official party for the non Singapore Olympics Bid team, and as part of the team celebrated the win.

Our relationship continued when we were asked to assist with the Singapore presentation, to show various views of the Olympic Stadium. Our imagery was used in the winning presentation in Singapore.

Designhive were commissioned by the London 2012 Bid Team to produce thirty design renders for the Candidature File, a document to be submitted to the IOC as part of London’s overall bid for the 2012 Olympic Games. Designhive created 33 atmospheric, exciting CG and photomontage images for the Bid Book and media publicity surrounding the launch bid. Imagery focused on the London 2012 brand plus nationality-neutral crowds and technically correct sporting action. Dynamic photomontages were crafted to breathe life into well known, previously passive landmarks.
 

London 2012 Olympic Games

 

At all times Designhive were extremely helpful in their approach to the project, and always provided a high level of attention to detail, being flexible in incorporating the many changes and modifications required by the London 2012 Bid Team, to produce the best possible end result – which we believe speak for themselves. Chris Stanley, Project Manager, London 2012

London’s iconic locations were transformed into images filled with stadiums, grandstands, crowds, fields of play and London 2012 branding. These represented a believable image of how London would be able to deliver the 2012 Olympic Games.

We were then re-approached to produce a series of stills and animated stills showing the stadium during the Games and in Legacy Mode were created to in an effort to communicate one of the bid's prominent differentiators for the press launch prior to the final decision made in Singapore.

We are very proud that these evocative images of the sporting venues captured the imagination of the media and consolidated London's position as a forerunner in the bid to host the 2012 Olympic Games.

Imagery for the sporting events around the country, not the Olympic park, but there was so much work and due to their limited budget, we invested £45k worth of chargeable time and became an official Olympic Bid Supporter. Because of this new status, we were thrilled to be invited to attend the official party for the non Singapore Olympics Bid team, and as part of the team celebrated the win.

Our relationship continued when we were asked to assist with the Singapore presentation, to show various views of the Olympic Stadium. Our imagery was used in the winning presentation in Singapore.

Designhive were commissioned by the London 2012 Bid Team to produce thirty design renders for the Candidature File, a document to be submitted to the IOC as part of London’s overall bid for the 2012 Olympic Games. Designhive created 33 atmospheric, exciting CG and photomontage images for the Bid Book and media publicity surrounding the launch bid. Imagery focused on the London 2012 brand plus nationality-neutral crowds and technically correct sporting action. Dynamic photomontages were crafted to breathe life into well known, previously passive landmarks.


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