博文
边看边学：广告英语
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王 应 宽
2010-11-02
UTC-6 CST
UMN, St Paul
MN, USA
边看边学：广告英语
最近在翻阅杂志和报纸时，总时不时被其精心雕琢的广告语吸引。其实那些广告语都是经过专业企划人员经过市场调研、精心策划，最后浓缩出来的。可以说，广告语中蕴含着丰富的创意、文化、启迪和美感。由此，萌生了摘录一些广告语的想法。一方面，可以追逐时尚，学到鲜活的英语；另一方面，这些经典的广告语，对同行或是自己以后策划什么活动，也可以提供很好的借鉴。除了广告语，一些文章的把标题也很吸引人，值得学习和关注。
巧克力广告1
DO NOT DENY YOUR DARK SIDE
DARK CHOCOLATE
REESE’S
PERFECTLY DARK
不要否认你的阴暗面
黑色巧克力
瑞斯牌的
完美的棕黑色
巧克力广告2
Rich enough to share.
Light enough not to.
A Lighter Way to Enjoy Chocolate!
Chocolate you can love unconditionally.
Light, fluffy 3 Musketeers is the chocolate you desire, still with 45% less fat. So you can feel free to give in to it completely.
戒烟公益广告
YOU SMOKE, WE CHOKE.
你抽烟，我们窒息
运动鞋广告Asics (asics.com),
穿着ASCIS运动鞋奔跑的性感美女（画面）
Sound mind Sound body
Running cleanses the mind and body
PROUD SPONSOR OF THE ING NEW YORK CITY MARATHON
速食食品广告
A healthy grab-and-go meal
混合果汁
THIS IS FRUIT’S HIGHER PURPOSE
Fruit wants to chill with other fruit, not a bunch of sugar and water. That’s why our smoothies are made with 100% fruit and veggie juice.
Nothing but naturally delicious
The Naked Truth.
SHAPE杂志
Shape your life
Shape your style
Shape your weekend
Live life in SHAPE!
减肥药——Burns happen. Be Prepared.
Turning over a new leaf
No more living in denial
I dropped 10 dress sizes!
The best way to melt fat
Follow the workout strategy researchers swear by—and get slimmer and healthier for good!
Take a stand against sitting around.
The average person sits for nearly eight hours a day. Get up and get playing with Wii.
Get informed.
Get empowered.
Get active.
Healthy (Conjugal) Relationship
Three things you should say everyday.
Hello.
Goodbye.
I love you.
Jeans don’t lie.
The best way to tell how you look is in your jeans. Drop a jean size in 2 weeks.
Take The Special K Challenge.
鞋广告
Tone your body without toning down your style.
Truebalance
Toning Collection
A new toning collection from New Balance made with a unique balance board technology designed to tone your legs, glutes and core while burning calories with every step. Giving you all the benefits without sacrificing style.
“How I make 100 miles feel fun”
“What I can’t live without”
Burn calories for charity!
Make your workout count for even more with one of these fit events that support breast cancer research
Three steps: Multitask, Cruise the streets, Plow through powder
把保健与慈善结合起来，很有创意的广告
3 Ways to ease your exercise aches
Add ginger to your dinner
Down a CheeryFlex ProSport shot
Sip POMx Antioxidant Recovery
Cleanliness is next to …healthiest!
It’s your World. Own it with confidence.
Be Unstoppable.
Once You Get It, You Really Get It.
However you style your hair
DOVE Takes Care of the Damage. (广告词说得多好)
Introducing Dove Dailly Treatment Conditioners
The very first Dove conditioner with a nourishing treatment inside.
Get the deep nourishment of a treatment in the time it takes to condition your haur for instant smoothness. Use everyday instead of your regular conditioner.
Maybe she’s born with it. Maybe it’s Maybelline.
The newest dream sensation
Now Makeup is Cream-whipped
For 100% Baby-Smooth Perfection.
赏析：美宝莲的广告语很棒：也许她天生丽质，也许是因为美宝莲。
The lip balm that makes you smile.
洗碗液广告
AMAZING SCENTS
That no one can resist.
New Gain Dishwashing Liquid.
Get ready to enjoy an incredible cleaning experience with a scent that you’re going to love.
Embracing Change
LeAnn Rimes discovered the best way to get through tough times: friends, family, and a kick-butt workout!
在时尚界，Stay的用法很时髦，看看如下用法，在语法书和教科书上好像不多。
Stay fit!
Stay healthy!
Stay young!
Stay happy!
Stay inspired!
Stay motivated!
Stay asleep!
Stay moisturized, soft and smooth!
How top docs stay cancer free?
How can I stay healthy and have fun!
Go的用法也很时髦！
Go green
Go Greek
Go veg
Go wrong
Go Green, Go Online (公益广告，倡导绿色环保)
News I BLOG, I STORE
Save big!
Walmart
Save money. Live better.
瞧，说得多好，去沃尔玛，省钱，还能过得更好！
https://blog.sciencenet.cn/blog-39523-379903.html
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