*
Service Science
Theory of Service Production-Consumption; The Principles of Service Science; The Process of Value Co-production; Cognition Science in Service; Logic, Language, and Modeling; Creativity and Service Innovations; Social Network Analysis; The Dynamics of Service-oriented System; Service Quality, Measures, and Benchmarking
*
Service Management, Operations, and Marketing
Globalization and Localization; Service Operations and Productivity; Workforce Management; Business Transformation; Service Lifecycle Management; Risk Management; Legal Issues; Service Marketing; Service Satisfaction; Service Pricing
*
Service Engineering and Systems
System Complexity, Scalability, Sustainability, and Adaptability; Service Infrastructure and Cyber-infrastructure; Logistics and Supply Chain Management; Service Value Networks; Service Computing; System Configuration and Reconfigurability; Self-service Systems; System of Systems; Data Warehousing, Data Mining and Business Intelligence; Web 2.0, BPM/BPI, and SOA 2.0 in support of Innovative Services
*
Service Economics
*
Service Education
Degree, Certificate, and Curriculum Development; Knowledge Transferring and Training; Worldwide Campus
*
Service Simulation
*
Applications and Case Study
Healthcare; Investment and Financial Engineering; Trade and Exchange; Banks, Real Estate, and Insurance; Education; Homeland Security; Wholesale and Retailing; Utilities and Transportation; Governmental Services; Manufacturing, Construction, and others”