I am wary of anyone who claims to know the future of anything. But I am also aware that it is in our innermost nature to be fascinated with the topic. Waht will happen tomorrow? What will happen in the next scene?The next Chapter ? What new gadet , formula , idelogy or artistic vision is waiting around the next chronological corner that will have the power to change or destroy everything for us?

For those who work in advertising, simply being fascinated with the future isn't enough. We have to glean insight from it and process it and wrap it up in a bright shiny message.......