博文
Validity Problems Comparing Values Across Cultures and Possible Solutions
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The authors argue that commonly used ranking and rating methods of value surveys
may have low validity in cross-cultural value comparisons because participants'
reports about values can be affected by factors such as cultural differences in the
meaning of particular value terms as well as the possibility that some value judgments
are based on social comparison or deprivation rather than on any "direct
reading" of personal preferences. Four different value survey methods—ranking,
rating, attitude scale, and behavioral scenario methods—were compared. It was
found that ranking and rating methods of assessing differences between Chinese
and Americans had low convergence with each other and with the criterion of
cultural experts' independent judgments. Attitude questions had slight and nonsignificant
convergence with the expert judgment criterion. A scenario method of
value assessment, however, yielded reasonable criterion validity.
全文 https://blog.sciencenet.cn/blog-218532-221116.html
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