博文
Culture and Implicit Self-Esteem-----Chinese Are “Good” and “Bad” at the Same Ti
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One explanation for the lower self-esteem of East Asians is that they have dialectical, or
inconsistent, self-esteem in that they endorse both the positively and the negatively keyed
items of the Rosenberg Self-Esteem Scale, relative to Euro-Americans. The following research
extended this effect to implicit self-esteem. In two studies, Chinese, Euro-Americans (Studies
1 and 2), and Chinese Americans (Study 2) completed explicit and implicit measures of selfesteem.
On both types of measures, Chinese scored most highly on various indices of
dialectical self-esteem. In Study 2, the explicit self-esteem of Chinese Americans was similar
to that of Chinese, but their implicit self-esteem was identical to that of Euro-Americans. In
the discussion, we focus on how East Asians come to possess inconsistent self-esteem and
pose questions for future research.
Keywords: cross-cultural differences; East Asians; self-esteem; Implicit Association Test;
Go/No-Go Association Task
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