ALPSP（学术与专业学会出版者协会）有关期刊编辑培训的主题：

l        为什么要发展期刊？

l        案例研究

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http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=263

ALPSP Training: Journal Development 1: practical plans for improving journal success (1204JDV1)

Wednesday 25th April 2012

Editorial Level 2 (2-3 Years' Experience)

Said Business School, Park End Street, Oxford, OX1 1HP Tel: 01865 288847 (Map)

Overview
This workshop provides a practical introduction to the business of developing journals. The course is highly interactive and participants will undertake realistic exercises to familiarise themselves with methods of evaluating their current journal (or portfolio) and provide ideas on how they can introduce changes.  Although familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today's research environment and will consider what threats and opportunities exist for current publishing models.

Prices: Member £355.00 plus VAT (please log in for this price), Non Member £515.00 plus VAT

Programme

• Why develop journals

• Where journals have come from and where they are going

• What is the point of journals – who do they serve (and with what)

• What does development mean, and why do it The big picture

• Changes to content, to the relationships with academia and research, to production and other workflows

• Working with repositories

• Different dissemination models – adding value with technology and design

• Working with communities

• Changing business models

• Case study

Developing a development plan
1: Evaluation
• Where you get your information
• Using finance and feedback
• Comparing competitors
• Pulling it together into something useful (SWOT)
2: Objectives
• Different levels of objectives
• Identifying the key objective
3: The plan
• Goals and actions
• Getting buy-in
• Reviewing and revising
• Risk management
• Case study Putting it into action: practical exercise