[Knowledge Sharing 03] 知識分享 Reasons to reject a journal paper

Common error (issue) 3 

Why use PLS-SEM (Shiau et al. 2016; Sarstedt et al. 2023; Shiau 2023)???

Smaller sample sizes 

Research objective is exploratory research for theory development; 

When the analysis is for a prediction perspective; 

When the structural model is complex; 

When the structural model includes one or more formative constructs; 

When the sample size is smaller due to a small population; 

When distribution is lack of normality; and when research requires latent variable scores for consequent analyses 

Reference

 Marko Sarstedt, Joseph F. Hair Jr. & Christian M. Ringle (2023) “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances, Journal of Marketing Theory and Practice, 31:3, 261-275, DOI: 10.1080/10696679.2022.2056488 

Wen-Lung Shiau, and Patrick Y. K. Chau, (2016). “Understanding behavioral intention to use a cloud computing classroom: A multiple model-comparison approach,” Information & Management (53:3), pp. 355-365. (SSCI, 2015 IF= 2.163) (Web of Science 80 times cited, ESI 1% high cited article )

Shiau, W.-L. (2023). Introduction and Application of Statistical Analysis: SPSS+ SmartPLS 4(PLS-SEM)(4th ed.), Gotop, Taipei, Taiwan. (in Chinese)