好久没来了。
最近一段时间忙得一塌糊涂,要组稿、要编辑加工、要按时出刊......
调研实在是很累人的事情,单单一个刊物的宣传口号,前前后后就折腾了差不多一个月。宣传口号非常重要,往往折射出企业的公司定位和使命、经营哲学、文化理念等。下面是一些国际著名出版公司、学会和物理类刊物的口号,您可以从中窥出一些东东来。
几年之前曾听过世纪大讲堂-杨振宁先生关于“美与物理学”的讲座,受了影响,脑子总也跳不出“物理学”和“美”两个词的框框。另外也查了不少,讨论了n次,最后不得不还得偷师杨先生,我们刊物最后的口号是这样的,“Seek truth of physics, experience beauty of science”,它将出现在我们刊物主页首页刊名的下方,即:
Frontiers of Physics in China
Seek truth of physics, experience beauty of science
原来计划用“Seeking truth of physics, experiencing beauty of science”的,不知道您有何建议?
中文的口号想了两个:“求物理之真,探科学之美”;“集物理精粹,探科学堂奥”。您觉得那个更好呢?或者,您有更好的建议么?
期待您的好点子!
---------------------
附:部分国外著名学会、出版公司或物理刊物的口号
Elsevier:
The ultimate scientific, technical & medical resource.
ACS publications:
High quality, high impact
IoPP:
Promoting physics, supporting physicists
European Physical Society:
More than ideas
Thomson Reuters:
Certainty in Uncertain Times
World Scientific:
Connecting Great Ideas
The Optical Society of America (OSA):
Advancing the Science and Technology of Light
Where science and technology innovators in optics and photonics come together.
Nature:
The world’s best science and medicine on your desktop
Nature Nanotechnology:
Dedicated to publishing high-quality research papers
Nature Photonics:
For top-tier, original research in photonics and optics, choose Nature Photonics.
PRL:
Moving physics forward
Physics (APS):
Spotlighting exceptional research
EPL:
A letters journal exploring the frontiers of physics
PLoS ONE:
Publishing science, accelerating research/accelerating the publication of peer-reviewed science