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Wiley中国市场部招聘

已有 653 次阅读 2020-8-13 13:59 |个人分类:学术资讯|系统分类:论文交流| Wiley, 威立, 招聘, 市场部

随着科技、全球化和经济多样性在世界范围内产生的深刻变革,Wiley也正处有史以来最有活力的时期之一。对知识和学习的需求从未如此之大,而Wiley正处于满足这一需求的最前沿。Wiley在两个世纪之前就已经成立,但是我们成功的秘诀始终不变:与时俱进,适应顾客不断变化的需求。

Wiley中国现开放以下职位,如果您喜欢跨文化的工作环境,并想要在个人和专业层面提升自我,请您发送您的申请和简历至lliu@wiley.com通过以下链接提交(详见下文)。

我们提前感谢所有的申请者。但遗憾的是,我们之后只会通知入围的申请者。



Position Title: Marketing Executive

Department: China Marketing  

Manager: Senior Marketing Manager

Working Location: Beijing, China


Wiley China Marketing group is offering Market Executive role with primarily focus on Research marketing in China, mainly responsible for OPEN ACCESS field marketing by working closely with Research teams (editorial and marketing) to:

  • Align with publishing growth strategy, facilitate and generate robust OA article submission opportunities from Chinese health science & life science communities;

  • Engage and impact life science researchers and authors, promote portfolio of key OA titles and escalate solid thought leadership


Job Scope and Responsibilities:

  • Work with team leader to develop and implement a China OA content acquisition marketing plan;

  • Reaching out to key institutes, researchers and KOLs, through virtual and physical channels and promoting OA portfolio and impact;

  • Engage with key authors and KOLs through virtual and physical programs and develop and maintain Wiley communities and author network; Collaborate with editorial to grow OA content growth pipeline and deliver projects and programs to achieve the objectives;

  • Keep constant communication with marketing and editorial teams, and create journal value story for editorial to engage with researcher and KOLs;

  • Work with editorial team to plan and deliver digital campaigns for growing article submission and visit authors and organize physical and virtual author events;

  • Review article submissions with editors and work with marketing to track article submissions influenced by marketing activities and campaigns and enhance OA content marketing;

  • Explore new partnership with leading social communities and platforms in key disciplines to promote portfolio of OA and thought leadership; Grow audience of OA through social platforms and drive returns of social campaigns;

  • Collaborate with gov affair director to engage gov bodies and research funders; Facilitate OA programs to impact key institutes, society partners, and KOLs;

  • Reporting weekly and monthly on marketing activities, and quarterly reviewing key initiatives and progress.


Preferred Qualifications:

  • A Master’s Degree in life science or health science field, proven research background is highly desirable.

  • At least 2-3 years’ experience in doing research, have basic knowledge on Open Science and Open Access journals.

  • 2-3 years’ experience in academic publishing industry or working with research community, understand pain points of Chinese authors and researchers and their needs are highly desirable.

  • Customer focus, have ability to gain insight into customer needs, uses customer insights to drive and guide the development of new offerings.

  • Experience in digital and social media marketing is highly desirable.

  • Excellent written and verbal communication as well as presentation skills in English and Chinese.

  • A good team player within cross-functional global and local teams, be logical, independent, proactive and results driven.


Please send in your application and current resume through:

https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=42601&company=Wiley 




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