本文为葡萄牙卡托利亚里斯本商学院（作者：Diogo André Gomes Guerra）的硕士论文，共78页。

物联网（IoT）是一种允许对象连接到Internet的技术，使它们能够（与其他对象和人）进行通信。到2020年，将有超过500亿的东西/物体连接到互联网上，这意味着这项技术将彻底改变我们所认知的世界。本文的目标是分析物联网在酒店业的战略潜力。鉴于此，本文所面临的研究问题是确定酒店是否可以通过物联网创造价值，以及这种价值创造是否能够导致可持续竞争优势的形成。为了实现本文的目标，提出了一套物联网功能，并将其与酒店价值链中的价值活动联系起来。然后，通过对来自44个国家的418名受访者的调查，确定物联网创造了价值，提高了顾客忠诚度，并确定了物联网最具吸引力的功能。然后，通过对最具吸引力的物联网功能（调查中确定）的分析，确定这些功能允许酒店开发两种资源：1）高质量的客户服务，2）客人的隐性信息。此外，运用RBV模型，可以确定顾客的隐性信息是一种具有价值的资源，它是一种稀缺的、不完全可模仿的、不可替代的资源，这意味着它可以帮助酒店制定和实施价值创造策略，并能持续有效。因此，可以得出结论，物联网有潜力通过资源客人的隐性信息帮助酒店创造价值，并可以利用这种价值创造来发展可持续的竞争优势。

The Internet of Things (IoT) is atechnology that allows objects to be connected to the internet, enabling them withcommunication capabilities (with other objects and with people). By 2020 therewill be over 50 billion things/objects connected to the internet, meaning thistechnology will completely revolutionize the world as we know it. Thisdissertation′s goal, is to analyze the strategic potential of the IoT in thehotel industry. In this view, the research problem this dissertation faces isto ascertain if a hotel may create value through the IoT, and if that valuecreation may lead to the development of a sustainable competitive advantage. Inorder to achieve this dissertation′s goal, a set of IoT′s functionalities areproposed and linked to a value activity, in a Hotel′s Value Chain. Then,through a survey, answered by 418 respondents from 44 nationalities, it isascertained that IoT creates value and increases guest loyalty, and also, themost attractive IoT′s functionalities are identified. Then, through an analysisconducted to the most attractive IoT′s functionalities (identified in thesurvey), it is ascertained that these functionalities allow a hotel to developtwo resources: 1) High Quality Customer Service, and 2) Guests′ TacitKnowledge. Further on, by applying the RBV model, it is ascertained thatGuests′ Tacit Knowledge is a resource that has value, it′s rare, imperfectlyimitable and non-substitutable, which means that it may help a hotel developingand implementing value-creating strategies, that may last in time. It isconcluded, then, that IoT has potential to help a hotel creating value, throughthe resource Guests′ Tacit Knowledge, and it may use that value creation todevelop a sustainable competitive advantage.

1. 引言

2. 已有研究

3. 物联网在酒店业的战略影响

4. 调查分析

5. 物联网用于产生潜在竞争优势的潜力

6. 结论

附录1 物联网潜力的示例

附录2 WSN技术比较

附录3 移动互联网用户进化

附录4 调查结果

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