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什么是None Response bias (无回应偏差)?
在收集资料时,没有回应的资料会产生偏误,称为无回应偏差。一般的处理方式是将回收的资料,分成前期和后期的资料作检验,利用t或卡方检验前后期回应无显著差异,以显示无回应偏差对本研究的影响并不严重。
请参考:
Shiau, W.-L., and Luo, M.M. 2012. "Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective," Computers in Human Behavior (28:6), pp. 2431-2444.
Shiau, W.-L., Yuan, Y., Pu, X., Ray, S., and Chen, C. 2020. “Understanding Fintech continuance: Perspectives from Self-efficacy and ECT-IS theories,” Industrial Management & Data Systems, accepted and forthcoming (SCI, 2019 IF= 3.329,5-year Impact Factor : 4.379) https://doi.org/10.1108/IMDS-02-2020-0069
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