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[转载]How and Why Do People Go Wrong?

已有 3314 次阅读 2016-10-27 03:58 |个人分类:生活点滴|系统分类:海外观察|文章来源:转载

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Why does well educated person in no financialneed do criminal deeds? Bernie Madoff, arguably committed the greatestfinancial fraud of the last century was interviewed by Harvard Business Schoolprofessor, Eugene Soltes. Below is the substance of the interview and asuccinct summary of the explanation offered by Prof. Soltes. Well worth reading for every person who was  tempted (who hasn’t?)

One December evening in 2011, while preparing a lesson plan, Harvard Business School  professor Eugene Soltes picked up thephone for his weekly conversation with Bernie Madoff.  http://hbswk.hbs.edu/item/bernie-madoff-explains-himself?utm_source=SilverpopMailing&utm_medium=email&utm_campaign=10.25.2016%20(1)

Soltes, who was doing an in-depth investigation on white-collar crime, had been interviewing  Madoff every Wednesday evening for several months. Madoff, a renowned  stockbroker turned fraudster, conducted the phone calls from FCI Butner, a medium-security federa lcorrectional institution in North Carolina. At the time, he was serving the third year of a 150-year prison sentence for orchestrating the biggest Ponzi scheme in history.


Madoff’s phone-time allowance was limited, andhe saved much of it for his  conversations with Soltes. They conversed in15-minute chunks, the maximum amount  of uninterrupted call time that the prisonwould allow.

The professor and the felon shared a genuine,geeky interest in financial economics. Sometimes they discussed the early daysof Madoff’s career, which began in 1960. Other times they chatted  about newbooks, academic journal articles, or recent events in the news. But that evening Soltes led the conversation with a specific question: How would you explain your actions and misconduct to a group of students?

Madoff’s three-minute response, posted here,is an extemporaneous  reflection on accountability. “In hindsight, when I look back, it wasn’t as if I couldn’t have said  no,” Madoff says toward the end of a recording punctuated with many halting instances  of “uhh” and “you know.”

He doesn’t sound remorseful in the recording,but he displays some self-recognition.  “It wasn’t like I was being blackmailed into doing something, or that I was afraid of getting  caught doing it,” he continues. “I, sort of, you know, I sort of rationalized that what I was  doingwas OK, that it wasn’t going to hurt anybody.”

Soltes now plays the recording for students inhis MBA and Executive Education courses. His goal is not to garner a discussion of Madoff’s massive crime, but rather to help students realize something important about themselves. In short, the recording shows students that knowing the difference between right and wrong is not sufficient to avoid falling into the behavioral traps people can face when under pressure to succeed.

Answering a single question, Madoff exhibits several all-too-familiar cognitive biases, psychological  tendencies that canlead to irrational behavior. “In a three-minute recording, we hear  Madoff describe a multitude of common biases,” says Soltes, the Jakurski Family Associate Professor of Business Administration at HBS. “They’re amplified—biases on steroids, in Madoff’s case. But they’re biases that we all have, that we all experience.”

For example:

·        Ambition: “In the recording, he describes his ambition, which is something that every  single person at Harvard BusinessSchool—and really every person aspiring to be successful  in business—can relate to,” Soltes says.

·        Overconfidence: “I built my confidence up to a level where I…felt that…there was nothing  that…I couldn’t attain,” Madoff recalls in the recording.

·        The “slipperyslope” that enables a small transgression to grow into a bigger one: “I started  to go off the tracks, and I was able to convince myself that this was, you know,  a temporary situation,” Madoff says.

·        Lackof self-control: “I…probably…justdidn’t give it enough thought or wasn’t frightened  enough… to say to myself, I can’t, you know, I can’t do this, I can’t take the risk,” Madoff says.

·        Rationalization of iffy decisions: “The piece that’s most humbling in the recording  is the realization of rationalization,”Soltes says. “He recognizes now that it was all rationalization.”

“Once students recognize that this is a smart guy, and he didn’t need to do what he did , but he still did it anyway, there is a degree of humility in the classroom,” Soltes says.  “Madoff is an extreme casein many ways, but in other ways, he is just someone who fell prey to  biases and the tendency to rationalize.”

The scary link between ambition and infamy

It’s especially important for budding entrepreneurs to appreciate the link between Madoff’s  ambition and his slippery slope to infamy, says Soltes, whose new book ,Why They Do It: Inside the Mind of the White-Collar Criminal,devotes an entire  chapter to Madoff and his Ponzi scheme.

For starters, Soltes wants students to understand that while Madoff possesses an extraordinary  lack of empathy for his victims, he didn’t explicitly set out to commit the crime of the century.

“He’s respected in prison because it looks like he was the mastermind of this extraordinary plan,”  says Soltes, who has amassed hundreds of pages worth of correspondence with Madoff,  in addition to hours of recorded phone conversations. “But to say that he sat down and planned a two-decade, multibillion-dollar Ponzi scheme, I think that’s giving him too much credit  as an individual financier, or even as a sinister deviant. Hecouldn’t have planned such a long-running and extraordinarily devastating fraudin advance even if he tried.”

timeline of BernieMadoff’s career.Credit: Micaela Brody

Soltes reminds students that Madoff was once best known for pioneering the controversial but lega l practice of payment for order flow, in which he would pay brokerage firms a couple of cents  per share to send orders through his firm. This made him popular among investors,  who previously had to pay brokers for the service of buying shares; now Madoff hadturned the practice upside down and was paying them to trade.

That innovation diverted trading away from the New York Stock Exchange floor, and by  the early 1990s,  Madoff’s firm was handling upwards of 10 percent of all NYSE-listed stock trading. Outside his brokerage business though, in his growing investment  management practice,Madoff started to feel greater strain in generating profits.

He began “naked shorting” to clients. Another controversial but legal practice, this involved short-selling a stock without first borrowing the security, and then acquiring the security after the sale .But then he started conducting short sales without putting them on the books,which is illegal. Eventually he stopped trading altogether, once he realized he couldn’t generate the profits  he continued to promise his investors. A fewsteps down the slippery slope later, he was running a Ponzi scheme.

“It’s like a comedy of errors,” Madoff says in Why They Do It. “I allowed myself—and I really have to say ‘allowed,’since no one put a gun to my head—to keep taking in more money. I kept on waiting for the environment to change and of course  it never did….It turnedinto a total fiasco.”

“It’s a mundane series of errors, one leadingto another, which grew into something of remarkable proportions,” Soltes says.

Idolizing entrepreneurial law benders

Even as famous white-collar criminals go,Madoff is an outlier, both in the size of his crime and  in its longevity. But it’s important for students to appreciate the slippery slope of small crimes often becoming bigger ones, Soltes says, especially in today’s entrepreneurial culture, which tends to accept and even glorify bending the law a little.

“Within entrepreneurial cultures, there’soften a feeling that it’s OK to ignore or bend some regulation,” Soltes says.“Sometimes regulations are legitimately outdated or potentially too restrictive to let innovation flourish. But the challenge for entrepreneurs is that theline between appropriate and illicit is often quite murky.”

Case in point: the ride-hailing company Uber,which is thriving in spite of pushing legal boundaries—and fighting its case in court—in cities all over the world.

“In some places Uber is hailed as a brilliantcompany, and in other places its executives are convicted criminals,” Soltes says. “Many well-respected entrepreneurs, from MichaelDell to Steve Jobs,  have faced their own allegations of wrongdoing, but stillmanaged to build remarkable enterprises. At the same time, many white-collar criminals also break rules in the process of  believing they are on  the cusp ofdoing something great. Navigating the fine line of which  regulations  might belegitimately broken and which cannot is sometimes difficult.  But understanding this distinction is critical for entrepreneurs who want to operate on the most innovative frontiers of business.

“Entrepreneurs who are trying hard to maketheir mark often need to be aggressive,” Soltes continues. “This sometimes leads to successful businesses like Uber or Airbnb, and other   times it leads toterrible failures like Enron.”


Carmen Nobel isthe senior editor of Harvard Business School Working Knowledge.


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