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编辑教你怎样制作期刊封面图片 精选

已有 14435 次阅读 2013-12-30 09:50 |个人分类:All Sub|系统分类:论文交流|关键词:论文技巧| 论文技巧

作者:Asian Journal of Organic Chemistry主编Richard Threlfall

当你想给投稿期刊准备一个封面图片时,第一时间想到的应该不会是搞笑诺贝尔奖(Ig-NobelPrize) 。不过,搞笑诺贝尔奖的主旨——"Research that makes people LAUGH and then THINK" ——或许是一个不错的出发点。你的图不一定要使得读者发笑,但是应该足以让他们留下一个深刻的印象,并且启发他们思考。你或许可以考虑加入一些自己国家的文化元素,毕竟期刊一般是国际化的,大家都对于了解其他地域的文化很感兴趣。给读者们展示一张吸引人的彩色图片,并透露一点研究信息,让他们对你的文章产生兴趣。

不要在封面图片上使用太小的文字,也要避免使用太多相近的颜色,确保图片各部分的颜色存在对比性,这样可以更好地传达图片信息,不至于忽略某一部分。根据经验来看,比较好的封面图片都是简洁而不失有趣。有些时候,出色的期刊封面可以成为期刊对外宣传的素材,所以可以让你的文章获得更高的曝光度。

举例说明:Asian Journal of Organic Chemistry

Asian Journal of Organic Chemistry2013年第一期封面就是个好例子,受到了我们读者的普遍欢迎,总结下来,它受欢迎的原因是封面图片没有一堆数字或数据,而且红白的配色简单又显眼。C60的图形提示了文章的主题,又没有展示出细节,这样读者们可以很快地了解到文章是关于C60的,但是需要翻开期刊阅读原文才能了解文章研究的具体是什么。这张图片还包含了作者所在地的文化元素,看起来有趣又神秘。

当你的图片被选为期刊封面时,不仅代表你的图片做得很好,也意味着你的稿件质量较高,值得放在好的位置进行推荐。所以,如果你希望靠封面图片引起同行对你研究的关注,那么就一定要保证你的研究成果有相应的高质量。

更多例子

为了更好地说明怎样的封面图片是成功的,我询问了一些AsianJournal of Organic Chemistry姊妹期刊的编辑,他们从各自期刊中选出了一些好例子,并且说明了原因,大家不妨参考:

Theresa Kueckmann, Chemistry – An Asian Journal 

All the essential information from the theme of the paper, which isabout growing gold nanoparticles for the detection of biomolecules, iscontained in this image, yet it doesn’t look at all technical.

Haymo Ross, European Journal of Organic Chemistry

At first glance the picture looks tasty (unless you are a vegetarian)but you may wonder what it has to do with the chemistry. Then you understandthat the ketchup (full of carbohydrates) is sticking to the solid matrix of thehot dog for solid-phase synthesis of glycopeptides!

Peter Gölitz, Angewandte Chemie

There’s nothing we like more than chemistry that breaks out from thenorms and makes us look at things from a different perspective. By presentingthe chemical structure in an artistic way, this image makes us imagine thethought processes that the authors went through to design and make theirtreasure of a complex.

Lisa Abel, ChemBioChem

A tremendous amount of thought and technical work went into producing atruly humorous and original idea that gives the paper context by playing on thetheme of the "prebiotic soup", which is what this manuscript is allabout.


Michael Rowan, ChemCatChem

This curious creature is really suited to the journal and gives you asneak preview of what to expect inside this special issue on organocatalysis.This is a fun picture with a scientific message – the best of both worlds.

Neville Compton, Chemistry – A European Journal

In the archives there is something that resonated with many people.Science is very often about putting the pieces of a puzzle together, andperhaps even more so in the structural elucidation/total synthesis of a naturalproduct, in this case, one that comes from near the Himalayas.

Saskia Neubacher, ChemistryOpen

Two beams of light with two data streams put the key molecular probefor dual-method surface analysis right in the spotlight through the clever useof depth and perspective.

Natalia Ortúzar, ChemMedChem

Even without knowing anything about the paper, just by looking at thiscover, it’s easy to see the target of this small molecule. The depiction of thebody also makes the human connection with the reader.

Marissa Spinello, ChemPlusChem

This cover is colorful and hints at how multiple techniques were usedto solve a problem about molecular conformations. It really describes the paperand, importantly, fits the scope of the journal well.

Greta Heydenrych, ChemPhysChem

This cover shows in a nutshell what the article is about, which isnanofluidics. The authors do reuse some of the figures from their manuscript,but in such a way that one can really see that some thought has been put intothe design of the cover and to ensure that the cover tells a story.

Because it is such a striking cover, we are using it in our marketingmaterial, thus giving the authors some extra exposure.

Guido Kemeling, ChemSusChem

With the trees and the sun, this fantastic high-resolution photo isright on the topic of energy efficiency in biomass processing.

Karen Hindson, European Journal of Inorganic Chemistry

The simple clean lines of this uncluttered picture, which neverthelessfills all corners of the parallelogram, catches the attention at once. Thechemical relevance is immediately clear in the two almost identical structures,but so is the connection to IR photochemistry. It is a cover that, like allgood art, delights on longer inspection with ever more details like theimportance of the sodium ions moving up the trunk only to the left-handbrighter side of the tree.




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