【2019.11】数据激活：利用数据的变革能力实现创新的产品和服务Data Activation: Leveraging the Transformative Power of Data to Create Innovative Products and Services，共180页。

如果需要电子版，请联系QQ：3042075372。

利用数据的力量改变业务并激发创新

Leverage the power of data to transform your business and spark innovation

数据激活提供了一个有效的框架，它集成了人员、数据和技术，使任何规模的组织都能够获得竞争优势，并激发创新，最大限度地提高敏捷性和可扩展性资源。

Data Activation provides an effective framework that integrates people, data, and technology, enabling organizations of any size to gain competitive advantage, spark innovation, and maximize agile and scalable resources. 

数据激活过程使公司能够大规模应用技术，并转换其与数据之间的关系；通过将数据作为一种战略资产，公司将获得构建以指数级扩展的创新数据驱动产品和服务的能力。

The data activation process enables companies to apply technology at scale and transform their relationship with data; by applying data as a strategic asset, companies gain the ability to build innovative data-driven products and services that scale exponentially. 

深度技术专家和分布式系统架构师肯特·兰利（Kent Langley）在帮助世界各地的组织实施数据激活过程的15年以上历程中，分享了他的知识、经验和久经考验的技术，以帮助公司在动态的全球环境中获得成功。

Helping organizations around the world implement the data activation process for over 15 years, deep technologist and distributed systems architect Kent Langley shares his knowledge, experience, and proven techniques to help companies prosper in a dynamic global environment.

现代商业环境正在快速发展，需要快速、适应性强的解决方案来应对内部和外部的破坏。

The modern business environment is evolving at a rapid pace, requiring swift and adaptable solutions to internal and external disruptions. 

数据激活过程的适当集成允许该组织能够识别机会、纠正错误并扩大市场范围。

Appropriate integration of the data activation process allows organizations to identify opportunities, correct errors, and expand market reach. 

本书提供了一个框架来掌握数据的力量，并推动最先进产品和服务的发展，使高管、企业家和商业领袖能够：

Providing the framework to master the power of data and drive the development of state-of-the-art products and services, this book enables executives, entrepreneurs, and business leaders to:

确定需求、解决问题、回答问题并做出决策

Identify needs, address problems, answer questions, and make decisions

获取、准备和操作数据，并分析结果

Acquire, prepare and operationalize data, and analyze results

使用机器学习和人工智能技术建立数据模型

Model data using machine learning and artificial intelligence techniques

将激活的数据集成到组织中，并创建有效的业务战略

Integrate activated data into your organization and create effective business strategies

本书为数据激活过程提供清晰、实用的指导，并在现实情况下证明其有效性，使任何规模的组织都能够加入数据驱动的革命，提高盈利能力，推动可持续的成功，并击败竞争对手，赢得颠覆性游戏。

Providing clear, practical guidance to the data activation process and demonstrating its efficacy in real-world situations, Data Activation enables organizations of any size to join the data-driven revolution, increase profitability, drive sustainable success, and beat the competition to win the disruption game.

更多精彩文章请关注微信号：