《商业模式的巨变：要想变富，先成网红》莉·詹纳（Kylie Jenner）说她之所以成功，有赖社交媒体的力量。

“It’s the power of social media,” the young billionaire said. “I had such a strong reach before I was able to start anything.”

见：《Kylie Jenner is officially the world's youngest 'self-made ...》

她在社交媒体上的那么多粉丝，成为她化妆品的忠实用户。

Most of Kylie Cosmetics’ sales come directly from Jenner’s social media accounts. She has 128 million followers on Instagram (three-quarters of whom are estimated to be aged 18-24). She has one of the most viewed accounts on Snapchat, and is followed by 26.7 million on Twitter. Such is the weight of her influence that when she tweeted that she was “sooo over”Snapchat last year, more than $1bn was wiped off the company’s stock market value.

见：The Guardian《Kylie Jenner's makeup makes her the world's youngest ...》

她为什么能有那么多粉丝，是因为也很小就参加了真人秀节目。

She has starred in the E! reality television series Keeping Up with the Kardashians since 2007

并且她很有商业头脑，14岁就合作创办公司，17岁独立创办化妆品公司：

At age 14 in 2012, she collaborated with the clothing brand PacSun, along with her sister Kendall, and created a line of clothing, "Kendall & Kylie". In 2015, Jenner launched her own cosmetics line called Kylie Lip Kits, which was renamed to Kylie Cosmetics the following year.^[5] She also released a mobile app that reached number one on the iTunes App Store.

见：Kylie Jenner - Wikipedia