Big data mining from last month' social media shows clear decline of Trump in comparison with Clinton

Our automatic big data mining for public opinions and sentiments from social media speaks loud and clear: Tump's social image sucks.

Look at last 30 days of social media on the Hillary and Trump's social image and standing in our Brand Passion Index (BPI) comparison chart below:

Three points to note:
1 Trump has more than twice buzz than Hillary in terms of social media coverage (the size of the circles indicates the degree of mentions);
2. The intensity of sentiments from the general public of netters is more intense for Chump than for Clinton: the Y-axis shows the passion intensity
3. The social ratings and images of the two are both quite poor, but Trump is more criticized in social: the X-axis of Net Sentiment shows the index social sentiment ratings.  Both are under freezing point (meaning more negative comments than positive).

If we want to automatically investigate the trend of the past month and their social images' ups and downs, we can have the data segmented into two or three segments.  Figure below shows the trends contrast of the first 15 days of social media data vs. the second 15 days of data in the 30-day period (up to 10/21/2016):

See, in the past month, with the presidential election debates and scandals getting attention, Trump's media image significantly deteriorated, represented by the public opinion circles shifting from the right on the X-axis to the left side (for dislike or hate sentiments: the lighter circle represents data older than the darker circle).  His social rating was clearly better than Hillary to start with and ended up worse than that of Hillary.  At the same time, Hillary's social media image has improved, the circle moves a bit from the left to right. Two candidates have always been below the freezing point, clearly shown in the figure, but just a month ago, Clinton was rated even lower than Trump in public opinions of the social media: it is not the people who like Trump that much, but the general public showed more dislike for Hillary for whatever reasons.

As seen, our BPI brand comparison chart attempts to visualize four-dimensional information:
1. net sentiment for social ratings on the X-axis;
2. the passion intensity of public sentiments on the Y-axis;
3. buzz circle size, representing mentions of soundbites;
4. The two circles of the same brands show the coarse-grained time dimension for general trends.

It is not very easy to represent 4 dimensions of analytics in a two-dimensional graph.  Hope the above attempt in our patented visualization efforts is insightful and not confusing.

If we are not happy with the divide-into-two strategy for one month of data to show the trends, how about cut them into three pieces?  Here is the Figure for .three circles in the time dimension.

We should have used different colors for the two political brands to make visualization a bit clearer.  Nevertheless, we see the trends for Clinton in her three circles of social media sentiments shifting from the lower left corner to the upper right in a zigzag path: getting better, then worse, and ended up with somewhere in between at this point (more exactly, up to the point of 10/21/2016). For the same 3 segments of data, Trump's (brand) image started not bad, then went slightly better, and finally fell into the abyss.

The above is to use our own brand comparison chart (BPI) to decode the two US presidential candidates' social images change and trends.  This analysis, entirely automated based on deep Natural Language Parsing technology, is supported by data points in a magnitude many times more than the traditional manual polls which are by nature severely restricted in data size and time response.

What are the sources of social media data for the above automated polling?  They are based on random social media sampling of big data, headed by the most dynamic source of Twitter, as shown below.

This is a summary of the public opinions and sentiments:

As seen, it is indeed BIG data: a month of random sampling of social media data involves the mentions of the candidates for nearly 200 million times, a total of up to 3,600+ billion impressions (potential eyeballs). Trump accounted for 70 percent of the buzz while Clinton only 30 percent.

The overall social rating during the period of 09/21/2016 through 10/21/2016, Trump's net sentiment is minus 20%, and Clinton is minus 18%.  These measures show a rating much lower than that of most other VIP analysis we have done before using the same calculations.  Fairly nasty images, really.   And the big data trends show that Trump sucks most.

The following is some social media soundbites for Trump:

Here are some public social media soundbites for Clinton in the same period：

Hillary deserves worse than jail.

Congratulations to Hillary & her campaign staff for wining three Presidential debates.

I HATE @chicanochamberofcommerce FOR INTRODUCING THAT HILLARY GIF INTO MY LIFE

As it turns out, Hillary creeped out a number of people with her grin.

Hillary trumped Trump

Trump won!  Hillary lost

Hillary violated the Special Access Program (SAP) for disclosing about the nuclear weapons!!

I trust Flint water more than Hillary

Hillary continued to baffle us with her bovine feces.

NEUROLOGISTS HATE HILLARY FOR USING THIS TRADE SECRET DRUG!!!!...

CONGRATULATIONS TO HILLARY CLINTON FOR WINNING THE PRESIDENCY

Supreme Court: Hillary is our only choice for keeping LGBT rights.

kudos to hillary for remaining sane, I'd have killed him by now

How is he blaming Hillary for sexually assaulting women. He's such a shithead

The only reason I'm voting for Hillary is that Donald is the only other choice

Hillary creeps me out with that weird smirk.

Hillary is annoying asf with all of her laughing

I credit Hillary for the Cubs waking up

When you listen to Hillary talk it is really stupid

On the other hand, Hillary Clinton has a thorough knowledge by virtue of her tenure as Secretary of State.

Americans deserve better than Hillary

Certain family members are also upset with me for speaking out against Hillary.

Hillary is hated by all her security detail for being so abusive

Hillary beat trump

The only reason to vote for Hillary is she's a woman.

Certain family members are also upset with me for speaking out against Hillary.

I am glad you seem to be against Hillary as well Joe Pepe.

Hillary scares me with her acions.

Unfortunately Wikileaks is the monster created by Hillary & democrats.

I'm just glad you're down with evil Hillary.

Hillary was not mad at Bill for what he did.  She was mad he got caught.  Just like she is not ashamed of what she did she is angry she got caught.

These stories are falling apart like Hillary on 9/11

Iam so glad he is finally admitting this about Hillary Clinton.

Why hate a man for doing nothing like Hillary Clinton

Hillary molested me with a cigar while Bill watched.

You are upset with Hillary for doing the same as all her predecessors.

I feel like Hillary Clinton is God's punishment on America for its sins.

Trumps beats Hillary

You seem so proud of Hillary for laughing at rape victims.

Of course Putin is going to hate Hillary for publicly announcing false accusations.

Russia is pissed off at Hillary for blaming the for wikileaks!

Hillary will not win.  Good faith is stronger than evil.  Trump wins

I am proud of Hillary for standing up for what is good in the USA.

Hillarys plans are worse than Obama

Hillary is the nightmare "the people" have created.

Funny how the Hillary supporters are trashing Trump for saying the same thing.

I am so proud of the USA for making Hillary Clinton president.

Hillary, you're a hoax created by the Chinese

Trump trumps Hillary

During the debate, Trump praised Hillary for having the will to fight.

Trump is better person than Hillary

Donald TRUMPED Hillary

Kudos to Hillary for her accomplishments.

He also praised Hillary for handling the situation with dignity.

During the debate, Trump praised Hillary for having the will to fight.

People like Hillary in senate is the reason this country is going downhill.

Hillary did worse than expectations.

Trump will prosecute Hillary for her crimes, TRUMP will!

Have to praise Hillary for keeping her focus.

a landslide victory for Hillary will restore confidence in American democracy vindicated

I was so proud of Hillary tonight for acting like a tough, independent woman.

I dislike Hillary Clinton, as I think she is a corrupt, corporate shill.

Hillary did worse than Timmy Kaine

Im so glad he finally brought Benghazi against Hillary

Hillary, thank you for confirmation that the Wikileaks documents are authentic and you did that tonight when you accused the Russians of hacking your servers!  We the people deserve better than you!

Supreme Court justices is the only reason why I'd vote for Hillary.

Massive kudos to Hillary for keeping her cool with that beast behind her.

Congrats to Hillary for actually answering the questions. She's spot on. #debate

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